Real results from real campaigns
We track reply rates, meetings booked, and pipeline generated across every engagement. Here's what our clients actually see.
4.2%
Average reply rate
8
Meetings booked, first month
24h
Average delivery time
94%
Client satisfaction rate
Case studies
Three clients, three industries, three sets of real numbers.
DevOps SaaS, 30-person team
6.1%
reply rate
The Challenge
The team had solid product-market fit but was relying entirely on inbound and referrals. Their SDR was sending generic cold emails with a 0.8% reply rate and fewer than 2 meetings booked per month. They needed an outbound motion that actually converted.
What We Delivered
Full Pack — 5 ICPs: VP Engineering, DevOps Lead, CTO (startup), Platform Engineering Manager, and Head of SRE. 25 emails total, A/B variants for each email, LinkedIn DM scripts, 3 subject line variants per email. Delivered in 11 hours.
Results
- Reply rate jumped from 0.8% to 6.1% within the first campaign send
- 11 qualified meetings booked in the first 30 days
- 2 closed deals in 60 days directly attributable to the sequences
- Sequences still running 4 months later with no rewrites needed
11-hour delivery, results measured at 30 days
E-commerce Growth Agency
4.8%
reply rate
The Challenge
A boutique paid media agency wanted to stop relying on founder relationships and build a real outbound pipeline. Their previous cold email attempts felt too salesy and were getting 1–2% reply rates, mostly negative. They needed copy that felt human and opened real conversations.
What We Delivered
Growth plan — 3 ICPs: DTC brand founders ($1M–$5M), E-commerce CMOs ($5M–$15M), and Brand Managers at PE-backed brands. 15 emails, LinkedIn DM scripts, 3 subject line variants per email. Delivered in 22 hours.
Results
- Average reply rate of 4.8% across all three ICPs in the first month
- 7 discovery calls booked in month one
- Landed a $4,500/month retainer from the DTC founder sequence in week 3
- Reply quality improved significantly — fewer unsubscribes, more actual conversations
22-hour delivery, results measured at 30 days
Operations Consulting Firm, 8-person boutique
3.7%
reply rate
The Challenge
A specialist ops consulting firm served mid-market manufacturers but had no systematic outreach. The founding partner was doing all biz dev manually — warm intros and conference networking. They wanted to scale pipeline without hiring a full-time BDR.
What We Delivered
Starter plan — 1 ICP: COO at 100–500 employee manufacturing companies in the Midwest. 5-email sequence with full body copy, subject line variants, and a positioning brief explaining the research behind the angles. Delivered in 47 hours.
Results
- 3.7% reply rate — nearly 4x their previous manual outreach average
- 6 meaningful conversations in the first month
- 1 signed engagement ($28,000) within 45 days of the first send
- Founding partner now runs outbound as a repeatable channel, not just conferences
47-hour delivery, results measured at 45 days
Why our sequences work
Most cold emails fail for the same 4 reasons. We've engineered our process to eliminate all of them.
Deep ICP Research Before a Word Is Written
We don't start writing until we know your buyer cold. We research their pain points, the language they use in forums and reviews, their daily frustrations, and what they've already tried. Generic angles don't make the cut.
Proven Cold Email Frameworks, Not Templates
Every sequence is built on frameworks that have been tested across hundreds of campaigns — Problem-Agitate-Solution, The Trojan Horse, The Challenger, The Insight Lead. We select the right framework for your offer and ICP, then write original copy around it.
Voice Matching That Sounds Like You
We read your existing website, LinkedIn, and any sales collateral before writing. The sequences we deliver should feel like something you actually wrote — not a corporate template with your logo slapped on. Buyers can smell inauthenticity from a mile away.
Sequence Structure That Builds, Not Repeats
Each email in the sequence has a distinct job: open the conversation, add value, create urgency, handle an objection, or close gracefully. There's no filler. By email 5, a prospect who's read all of them knows your offer better than your own sales deck explains it.
What clients say
Founders, sales leads, and growth teams across B2B.
“We booked 4 demos in the first week after sending the sequences SequenceCraft wrote for us. The ICP research alone was worth the price — they found angles we'd never even considered.”
Marcus T.
Head of Sales, DevOps SaaS
“I've worked with Fiverr freelancers and big agencies. SequenceCraft sits in a sweet spot — expert-level quality at a price that actually makes sense for a seed-stage startup.”
Priya N.
Founder, HR Tech Startup
“Our reply rate went from under 1% to 4.7% after switching to the sequences they built. The personalization angles they found were ones we'd never even considered.”
Jordan K.
Growth Lead, B2B Marketplace
“Delivered ahead of schedule and the quality was exceptional. Every email had a clear angle, a compelling hook, and a CTA that didn't feel pushy. Our SDR team loves working with these.”
Sophie R.
Co-founder & CEO, Fintech SaaS
“We got 9 replies in the first week of our first campaign using the Full Pack sequences. Three of those turned into pipeline. The ROI on a $497 investment was almost embarrassing.”
David L.
Director of Business Development, Logistics Software
“I was skeptical about cold email for a consumer brand, but the B2B sequences they wrote for our retail partnership outreach were incredible. 5.2% reply rate from buyers at indie boutiques.”
Aisha M.
Founder, D2C Skincare Brand
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