From brief to inbox-ready sequences
Here's exactly what happens after you order — every step, every deliverable, every decision we make along the way.
You Fill the Brief
5 minutesAfter selecting your plan, you'll receive an 8-question brief by email. No calls, no discovery sessions. Just clear questions that give the AI everything it needs to generate sequences that actually fit your business.
- Select your plan and complete checkout
- Receive the brief form in your inbox within 5 minutes
- Fill in 8 questions about your offer, ICP, and tone (see preview below)
- Submit — and we get to work immediately
AI Generates Your Sequences
under 5 minutesOur AI analyzes your brief and generates ICP-specific sequences using proven cold email frameworks. This is the part that makes everything work — research-backed, personalized, and delivered instantly.
- AI maps your ICP's job-to-be-done and workflow friction from your brief
- Generates language aligned with your buyer's actual pain points
- Selects the optimal framework for each email (PAS, Insight Lead, Challenger, etc.)
- Writes all emails with distinct CTAs and subject line variants
- Reviews every email against a 12-point cold email quality checklist
Sequences Land in Your Inbox
instantYour complete sequence package is delivered to a private page on sequencecraft.io — organized by sequence, collapsible emails, one-click copy per email or full sequence. Share the link with your team in seconds.
- Private branded delivery page on sequencecraft.io — no login required
- All emails collapsed by default, expand to read or copy
- One-click copy per email or per full sequence
- Permanent shareable link — bookmark it, share with teammates
- All emails labeled by number with subject lines visible at a glance
- Personalization tokens documented with examples
Delivery & Revisions
revisions within 48hYou receive a notification email with a link to your private delivery page — everything organized, labeled, and ready to copy into Apollo, Instantly, Smartlead, or any outreach tool. Share the link with your team, no login required.
- Email notification with link to your private delivery page
- Sequences organized by ICP, emails collapsible for easy scanning
- One-click copy per email or per full sequence
- Permanent link — share with teammates instantly
- Submit revision feedback by replying to your delivery email
The 8 questions in your brief
These are the exact questions you'll answer after ordering. No fluff, no unnecessary fields. Every question feeds directly into the research and writing process.
What does your company do, and what is the core product or service you're selling?
Hint: Be specific. 'We help engineering managers at 50–200 person SaaS companies eliminate sprint planning overhead using automated project visibility software' is better than 'we make project management tools.'
Who is the exact person you want to book meetings with?
Hint: Job title, company size, industry, revenue range. The more specific, the better the research we can do. E.g., 'VP of Sales at Series A/B B2B SaaS companies, $2M–$15M ARR.'
What is the primary pain point your product solves for this person?
Hint: What keeps them up at night? What are they complaining about in Slack, in stand-up, in their 1:1s with their boss?
What alternatives are they currently using that you want to replace or displace?
Hint: Competitors, manual processes, workarounds. This tells us what objections to pre-handle.
What result do your best customers get, and how fast?
Hint: Specific numbers are gold. 'Teams reduce reporting time by 40% in the first sprint' is infinitely more useful than 'improves efficiency.'
What's the one-sentence case study you're most proud of?
Hint: E.g., '[Company type] went from [baseline] to [result] in [timeframe] after using [your product].'
How would you describe your brand voice?
Hint: Pick 3 adjectives. E.g., 'Direct, no-BS, knowledgeable' or 'Warm, consultative, trustworthy.' We'll match this in the copy.
Is there anything you specifically want to avoid — tone, claims, tactics, phrases?
Hint: Some founders hate aggressive urgency tactics. Others don't want to mention competitors by name. Tell us what's off the table.
What's in your sequences
Every deliverable lands on a private branded page on sequencecraft.io — organized by sequence, collapsible emails, one-click copy buttons. No login required. Share the link with your team instantly.
Delivery guarantee by plan
These aren't estimates. They're guarantees. If we miss a deadline, you get a partial refund automatically — no need to ask.
All plans: delivered within 5 minutes of brief submission
AI generates your sequences instantly after you submit your brief.
All plans: delivered within 5 minutes of brief submission
AI generates your sequences instantly after you submit your brief.
All plans: delivered within 5 minutes of brief submission
AI generates your sequences instantly after you submit your brief.
Process questions
What happens if my brief answers are vague or unclear?
Our AI generates sequences directly from your brief answers. The more specific you are, the better the output. If you have questions about your brief, reach out at hello@sequencecraft.io and we'll help you refine it.
Do I need to send you my website or any existing marketing materials?
You don't need to attach anything. We research your company independently as part of our ICP work — your website, LinkedIn, G2 reviews, and any public case studies. That said, if you have internal documents you want us to reference (sales decks, existing sequences, voice guidelines), you're welcome to drop them in the brief notes field.
What sequencer tools work with your format?
The email format is tool-agnostic. It works with Apollo, Outreach, Salesloft, Lemlist, Instantly, Smartlead, Reply.io, and any other sequencer that lets you paste in email copy. We include field-name notes for the most common platforms.
Can I request a different framework or style after delivery?
Yes — that's exactly what the revision round is for. If the tone is off, if a specific email needs a different angle, or if you want a whole email rewritten from scratch, that's all fair game in your revision request. Just tell us what you want changed and why.
Ready to try it?
Takes 5 minutes to fill the brief. Your sequences arrive in under 5 minutes. 30-day money-back guarantee on every order.