From brief to inbox-ready sequences
Here's exactly what happens after you order — every step, every deliverable, every decision we make along the way.
You Fill the Brief
5 minutesAfter selecting your plan, you'll receive an 8-question brief by email. No calls, no discovery sessions. Just clear questions that give us everything we need to do outstanding research and write sequences that actually fit your business.
- Select your plan and complete checkout
- Receive the brief form in your inbox within 5 minutes
- Fill in 8 questions about your offer, ICP, and tone (see preview below)
- Submit — and we get to work immediately
We Research Your Ideal Customer Profile (ICP)
2–4 hoursBefore a single word of copy is written, our team spends 2–4 hours researching your ideal customer. This is the part that makes everything else work. Most cold email sequences fail because they're based on assumptions rather than research.
- Map your ICP's job-to-be-done and daily workflow friction
- Research the language they actually use (forums, reviews, LinkedIn posts, job listings)
- Identify their top 3 pain points and the objections they raise most
- Find the specific business trigger that makes them search for a solution like yours
- Develop a positioning angle that differentiates you from alternatives they're considering
We Write Your Sequences
3–6 hoursWith the research in hand, we write all 5 emails using proven cold email frameworks — selected specifically for your offer type and ICP. Every email has a distinct job in the sequence and a clear, specific call to action.
- Select the optimal framework for each email (PAS, Insight Lead, Challenger, etc.)
- Write Email 1: pattern-interrupt hook, sharp problem framing, low-friction CTA
- Write Emails 2–4: value adds, objection handling, social proof angles, urgency
- Write Email 5: graceful close that leaves the door open without desperation
- Write 3 subject line variants per email for A/B testing
- Review every email against our 12-point cold email quality checklist
Delivery & Revisions
Within your plan timeframeYou receive a Google Doc with everything organized, labeled, and ready to load into your sequencer. Not a zip file of Word documents. Not a PDF you can't edit. A clean, structured Google Doc your team can start using immediately.
- Google Doc delivered to your inbox with a link — no login required
- All emails labeled by number, day, and send timing
- Subject line variants clearly marked for A/B setup
- Personalization tokens documented with examples
- Send timing recommendations included
- Submit revision feedback in a single reply — we turn it around within 24 hours
The 8 questions in your brief
These are the exact questions you'll answer after ordering. No fluff, no unnecessary fields. Every question feeds directly into the research and writing process.
What does your company do, and what is the core product or service you're selling?
Hint: Be specific. 'We help engineering managers at 50–200 person SaaS companies eliminate sprint planning overhead using automated project visibility software' is better than 'we make project management tools.'
Who is the exact person you want to book meetings with?
Hint: Job title, company size, industry, revenue range. The more specific, the better the research we can do. E.g., 'VP of Sales at Series A/B B2B SaaS companies, $2M–$15M ARR.'
What is the primary pain point your product solves for this person?
Hint: What keeps them up at night? What are they complaining about in Slack, in stand-up, in their 1:1s with their boss?
What alternatives are they currently using that you want to replace or displace?
Hint: Competitors, manual processes, workarounds. This tells us what objections to pre-handle.
What result do your best customers get, and how fast?
Hint: Specific numbers are gold. 'Teams reduce reporting time by 40% in the first sprint' is infinitely more useful than 'improves efficiency.'
What's the one-sentence case study you're most proud of?
Hint: E.g., '[Company type] went from [baseline] to [result] in [timeframe] after using [your product].'
How would you describe your brand voice?
Hint: Pick 3 adjectives. E.g., 'Direct, no-BS, knowledgeable' or 'Warm, consultative, trustworthy.' We'll match this in the copy.
Is there anything you specifically want to avoid — tone, claims, tactics, phrases?
Hint: Some founders hate aggressive urgency tactics. Others don't want to mention competitors by name. Tell us what's off the table.
What's in your Google Doc
Every deliverable is structured inside a single, clean Google Doc. No zips, no PDFs, no password-protected portals. Just a link that opens directly into a document your whole team can access and start using immediately.
Delivery guarantee by plan
These aren't estimates. They're guarantees. If we miss a deadline, you get a partial refund automatically — no need to ask.
Guaranteed delivery within 48 hours of brief submission
If we miss the deadline by even an hour, we refund 20% of your fee automatically.
Guaranteed delivery within 24 hours of brief submission
Priority queue. We protect this SLA aggressively — it's why the plan costs more.
Guaranteed delivery within 12 hours of brief submission
Our fastest tier. Recommended for time-sensitive campaigns and launch sequences.
Process questions
What happens if my brief answers are vague or unclear?
We'll email you within 2 hours with one or two clarifying questions before we start. We'd rather ask than guess. This rarely takes more than a single back-and-forth, and it doesn't count toward your delivery time.
Do I need to send you my website or any existing marketing materials?
You don't need to attach anything. We research your company independently as part of our ICP work — your website, LinkedIn, G2 reviews, and any public case studies. That said, if you have internal documents you want us to reference (sales decks, existing sequences, voice guidelines), you're welcome to drop them in the brief notes field.
What sequencer tools work with your format?
The Google Doc format is tool-agnostic. It works with Apollo, Outreach, Salesloft, Lemlist, Instantly, Smartlead, Reply.io, and any other sequencer that lets you paste in email copy. We include field-name notes for the most common platforms.
Can I request a different framework or style after delivery?
Yes — that's exactly what the revision round is for. If the tone is off, if a specific email needs a different angle, or if you want a whole email rewritten from scratch, that's all fair game in your revision request. Just tell us what you want changed and why.
Ready to try it?
Takes 5 minutes to fill the brief. Your sequences arrive within your chosen timeframe. 30-day money-back guarantee on every order.